Wakami Coffee

Challenge:

Wakami, a globally recognized organization empowering rural Guatemalan women through business training and sustainable product sales, sought to expand its mission into a new category: coffee. With this venture, they aimed to transform cycles of poverty into cycles of prosperity on an even broader scale.

The Wakami team approached Antara Studio with a distinct challenge: to create a coffee brand identity that was fresh, youthful, and globally appealing, while remaining deeply rooted in Wakami’s core values of sustainability, empowerment, and impact. This new brand had to target conscious coffee roasters and consumers worldwide, encouraging them to make the sustainable choice not just out of responsibility, but because it felt “cool” and modern. Importantly, the identity needed to differentiate itself from the Wakami Foundation’s existing aesthetic, yet maintain a meaningful connection to its mission.

Solution:

Antara Studio developed a branding strategy that blended contemporary aesthetics with sustainable, organic themes, positioning Wakami Coffee as more than just a sustainable choice—it became a statement of conscious living and global citizenship.

We created this narrative by combining organic shapes and sustainable themes with a bold and eye catching color palette. We incorporated photography to humanize the brand, showcasing the faces and stories of the people benefiting from Wakami Coffee’s mission. To elevate these visuals, we used a contemporary editing style that moved away from the more traditional “B Corp” aesthetic.

While the brand is visually distinct, it subtly ties back to the Wakami Foundation through shared themes of empowerment and positive change. This connection reinforces the trust and credibility Wakami has already built.